Aakash Odedra Company

Marketing Officer 1 Nov 2021 – Present 

Marketing Assistant 7 Jan 2021 – 1 Nov 2021

Manage, create and distribute content for both Aakash Odedra Company and Shiamak UK whilst developing communication channels to grow audiences. 

• Write and manage communications plans for a wide variety of activities across multiple dance styles, including dance classes, training programmes, education workshops, and performances

• Conceive and create engaging digital content for the companies website, for social media and for email newsletters to our audiences, including writing copy and blog posts, video and image editing, creating graphics and managing live-streams

• Collect and evaluate data using Google Analytics, social media insights, Audience Agency and Insight and Impact toolkits to make informed decisions and meet reporting requirements

• Manage the budget and spending for the marketing department 

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The Lost Boys Events

Freelance Email Marketer Feb 2020

Create an email newsletter about their upcoming performance schedule to send to all of their subscribers

• Used Mailchimp to build and deliver an engaging campaign 

• Wrote copy based on Facebook events and edited images to market the shows in their programme

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Derby LIVE and In Derby

Marketing Assistant 2 Dec 2019 – 31 Dec 2020

Deliver marketing support for both the Culture and Leisure Marketing Teams within Derby City Council (named Derby LIVE and In Derby respectively), assisting with design, digital, press and distribution. This involved creation of content for print and press releases, and managing the website and multiple social media platforms.

• Trained on Adobe Creative Suite to use Photoshop, InDesign and Illustrator to design and create both online and printed marketing materials

• Trained on Spektrix and Dotdigital to manage customer information and create targeted marketing emails compliant with GDPR

• Trained on the accounting system, Oracle, to raise PO's and manage orders for the Marketing team

• Implemented marketing campaigns across Parks, Active (gyms, cycling and swimming), LIVE (events and workshops), Libraries, Derby Arena, and also general events In Derby

Lakeside Arts

Digital Marketing Assistant (interim) 1 Oct 2019 – 26 Nov 2019

Creation and management of digital content as part of Lakeside’s Marketing Team. This included the management of the social media accounts and ensuring the website was kept up to date with the latest events, images and news.

• Assisted with the production and implementation of campaign plans, including writing and proofreading copy, managing schedules, creating e-flyers and print, and co-ordinating the distribution of brochures, flyers and posters. 

• Trained on Photoshop, Wordfly and Tessitura to generate content and manage relationships with customers.

• Delivered filming and live streaming of events using an ATEM video switcher.